Reimagine Your Wardrobe
Generation Re connects you with creative professionals to give beloved, pre-worn clothing a second life. Don’t discard your clothes, transform them.
How it works
A simple, circular process to transform your unworn clothing
1. Find
Find something in your closet that you no longer wear but want to give a second life. Upload a photo to our platform.
2. Connect
Find a creative professional that fits your needs on our platform. Work directly with them to reimagine and transform your clothing.
3. Ship
We’ll send you a shipping label and your creative professional will take care of the rest. You’ll receive your reimagined piece back in the mail once it’s transformed.
Why choose Generation Re?
We're on a mission to reduce fashion waste while helping you fall in love with your clothes again
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Connect with skilled creative professionals who specialize in clothing transformation
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Collaborate to design unique pieces that reflect your style and needs
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Limit overconsumption by shopping in your own closet, giving your clothes a second life
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We’re here to make repurposing fun and seamless, from communications with creatives to item logistics